• Local SEO Course(https://www.wix.com/seo/learn/course?utm_source=celeste_website) • Local link building: How community and local activities lead to backlinks(https://www.wix.com/seo/learn/resource/local-seo-link-building-activities) • Microsoft Clarity: Get more from your SEO by improving UX and conversions(https://www.wix.com/seo/learn/resource/microsoft-clarity-for-ux-and-conversions) • SERP's Up: SEO Trends for 2024(https://www.wix.com/seo/learn/podcast/episodes/seo-trends-2024) • How to do keyword research for local SEO(https://www.wix.com/seo/learn/resource/local-seo-keyword-research) • How to optimize your Wix site for search(https://www.wix.com/seo/learn/resource/how-to-optimize-your-wix-site-for-search) • Local citations: Why you need them and how to get started(https://www.wix.com/seo/learn/resource/get-started-with-local-citations)

• How to Automate Microsoft Clarity Reporting Using MCP and Cursor(https://clarity.microsoft.com/blog/automate-clarity-reporting-mcp-cursor/) • How to Use User Behavior Data to Create a Better Search Experience (https://clarity.microsoft.com/blog/how-to-use-user-behavior-data-to-create-a-better-search-experience/) • How to Make the Most of Your Heatmaps Data(https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/) • How this SEO agency increased conversions by 122% using Microsoft Clarity(https://clarity.microsoft.com/case-studies/rickety-roo/)

• How to Make Every Click Count with Search Experience Optimization(https://moz.com/blog/search-experience-optimization-and-seo)

• TikTok for Local Marketing(https://www.brightlocal.com/learn/tiktok-for-local-marketing/) • Managing the Hype of New: How to Keep Clients On-track(https://www.brightlocal.com/learn/managing-the-hype-of-the-new/) • Expert Predictions for Local Marketing in 2025(https://www.brightlocal.com/blog/expert-predictions-local-marketing-2025/) • Local SEO For Good(https://drive.google.com/file/d/11HUSA4IgZ1PHIpgEdTCiHFJ9a9QIFNDd/view) • Rising Stars of Local SEO 2023(https://www.brightlocal.com/blog/rising-stars-of-local-seo/) • Metrics that Matter: How to Identify Your Local SEO Success(https://www.brightlocal.com/learn/how-to-measure-local-seo-success/) • How to Identify Content Gaps for Local Businesses(https://www.brightlocal.com/learn/how-to-identify-content-gaps-for-local-businesses/)

• 2026 Local Search Ranking Factors Report(https://whitespark.ca/local-search-ranking-factors/)

• Reddit for SMBs: A hidden SEO and engagement goldmine(https://searchengineland.com/reddit-smbs-seo-engagement-goldmine-452850) • How to build FAQs that power AI-driven local search(https://searchengineland.com/how-to-build-faqs-that-power-ai-driven-local-search-472773)

• TikTok’s Local Play: How Gen Z Is Rewriting Local Search(https://www.nearmedia.co/ep-330-tiktoks-local-play-how-gen-z-is-rewriting-local-search/)

• User Behavior from Heatmaps w/ Celeste Gonzalez(https://edgeofthewebradio.com/seo-podcast/user-behavior-heatmaps-celeste-gonzalez/) • Real Talk With Sean - Joined By Celeste Gonzalez, Garrett Sussman, Serge Nguele & Ryan Jones(https://www.youtube.com/watch?v=yp8R38Pl0fg) • Chat With Celeste Gonzalez | SXO, Local SEO Trends & How To Optimize For The Full User Journey(https://www.youtube.com/watch?v=3shIcDTNxN4)

• GBP Reviews Sentiment Analyzer Chrome Extension(https://chromewebstore.google.com/detail/gbp-reviews-sentiment-ana/meipembigpibdonkklhnjfobajfogcmh?utm_source=item-share-cb&pli=1) • TikTok for SEO(https://tiktokforseo.com/)

Celeste specializes in strategic, data-driven SEO that balances technical optimization, content strategy, and creative problem-solving to help brands grow their organic visibility and digital impact.

Celeste works with founders, marketers, agencies, and growth-focused brands across a range of industries — mainly in the local space — looking to strengthen their SEO presence.

Her approach is research-led and people-first. She focuses on understanding audience intent, building strong technical foundations, and crafting content strategies that drive sustainable, long-term results.