Consulting Services
Bridging SEO, SXO, and AI-driven search to turn visibility into measurable impact
Celeste Gonzalez has spent years at the intersection of local SEO, search experience, and AI-driven search, researching how people actually find information, what happens after the click, and how the gap between visibility and conversion is often a user experience problem in disguise. Her work blends data, creative strategy, and a deep understanding of audience behavior to build plans that don't just improve rankings but improve business outcomes. Every engagement starts with understanding your goals, your audience, and the story you want to tell, then builds a roadmap designed to deliver measurable impact. SEO isn't one-size-fits-all, and that's exactly how she approaches it.
SXO Audit & Strategy
Where Data Meets the Full Picture
Most audits tell you what's wrong. This one tells you why it's happening and what to do about it.
SXO sits at the intersection of SEO, user experience, and conversion. It's the practice of making sure your site doesn't just show up in search, but that it earns the click, earns the scroll, and earns the conversion. Celeste has spent years researching and testing how search behavior is shifting: how AI is changing the way people find information, how social platforms are becoming discovery engines, and how the gap between visibility and conversion is often a user experience problem in disguise.
The audit brings all of that together. What she delivers isn't a list of fixes. It's a strategy built around how people actually find you, what they do when they get there, and where the real opportunities are.
Every audit covers all three pillars: SEO, UX, and CRO. Not in silos, but as one connected picture of how your site performs from the moment someone finds you to the moment they convert.
SEO: Content, AI Readiness & Social Search
UX: Usability, Behavior Data
& Information Architecture
CRO: Conversion Flows, Messaging, Forms
& CTAs
Discovery & Research: Behavior Data, Competitor Analysis
& Journey Mapping
Discovery & Research
Understanding How People Find You and What They Feel About You
Most SEO research tells you where your traffic comes from. This phase goes further. Celeste combines standard search research with her own tool stack to surface how people talk about your brand, your category, and your competitors across reviews and social platforms. The goal is to understand not just visibility, but sentiment: what people actually think, say, and feel when they encounter your brand in search.
Review Sentiment Analysis:
Surfacing Patterns in What Customers Are Actually Saying
Social Data Research:
How People Talk About Your Brand/Industry
Outside of Traditional Search
User Persona Creation:
Detailed Personas Built from Search, Market
& Sentiment Insights
Customer Journey Mapping:
From First Search to Point of Purchase
Agency Support
Specialist Support When Your Team Needs It Most
Sometimes the workload exceeds capacity, a project requires a specialist, or a client needs a level of depth that takes time your team doesn't have. Celeste works directly with agencies as a trusted extension of their team, stepping in where needed without disrupting existing workflows or client relationships. Every engagement is handled with the same level of care and strategic thinking she brings to her own clients.
Testimonials
Real results from real partnerships
Celeste partners closely with each client, blending strategy, creativity, and data to deliver measurable impact. Here’s what people say about Celeste and the results they’ve seen from thoughtful, intentional SEO.
Amanda Jordan
Senior SEO Specialist
"Celeste is an amazing SEO. She’s great at applying data to get real results for clients. Her focus is on the financial goals of her client, not vanity metrics. Her dedication to client success is admirable.
Celeste is also an amazing speaker. She’s eager to learn and share her knowledge with others. It’s been great to mentor her and watch her SEO journey."
★★★★★
Melissa Popp
VP of Content Strategy & Innovation
"Celeste is a true go-getter. She's a self-learner who isn't afraid to dive into challenges and get her hands dirty. Whether it's overcoming obstacles for her department, her clients, or herself, she approaches everything with determination and resourcefulness. She takes initiative and consistently delivers results without needing guidance every step of the way—her independence and problem-solving abilities make her a standout team member.
...
Any company looking for a self-starter who will tackle challenges head-on and get the job done would be lucky to have Celeste on their team."
★★★★★
George Nguyen
Chief Editor & Founder
"I've worked with Celeste publishing SEO strategies and thought leadership for the past couple of years and her growth has been surreal. She's one of the best communicators and educators that I have on my roster and has been incredibly receptive to feedback, which helps explain how quickly she's advanced herself in the SEO industry. She's an incredible talent that any team would be fortunate to have."
★★★★★
Jenny Bernarde
Brand Communications Manager at BrightLocal
"Celeste is a fantastic local SEO, an expert speaker, and a brilliant writer. Working with Celeste is great—not only does she effectively follow briefs, but she brings to the table a wealth of experience and expertise. She presents in a confident and engaging manner, and is an absolute joy to collaborate with."
★★★★★