About Your Fav SEO
Bridging creativity, analytics, and real-world impact in modern SEO
Celeste Gonzalez is a recognized thought leader in SEO. As the Director of RooLabs, the experimental SEO testing division at RicketyRoo, she pioneers data-driven strategies that push the boundaries of "traditional SEO." A passionate advocate for advancing the SEO industry, Celeste is a writer, speaker, and judge for the 2025 Search Engine Land Awards.
Her expertise extends to content marketing, UX optimization, and split testing. She is also a Microsoft Clarity Ambassador, promoting the value of user behavior data in SEO decision-making. In addition, Celeste serves as a Course Creator for the Local SEO curriculum on the Wix SEO Hub, empowering businesses and professionals with actionable strategies for local search success.
Why Choose Celeste
Where Innovation Meets Performance
Celeste doesn't believe in one-size-fits-all marketing. Every brand has a unique story, and her mission is to tell it through the right mix of creativity, analytics, and technology.
Proven Expertise
Customized Strategies
Shared Vision
Data-Led Creativity