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Celeste Gonzalez | Your Fav SEO

SEO & Search Experience Optimization (SXO) Strategist, Speaker, Course Creator

Celeste Gonzalez crafts thoughtful, data-driven SEO strategies that turn visibility into real impact. Her work blends creativity, analytics, and intention to help brands grow with purpose.

Core Approach & Value

The Celeste Method

SEO isn’t one-size-fits-all, and that’s exactly why Celeste’s work stands apart. She combines deep research, technical know-how, and creative strategy to craft plans that not only improve rankings but improve business outcomes. Every project begins with understanding your audience, your goals, and the story you want to tell, then builds a roadmap designed to deliver measurable impact.

Speaker presents at BrightonSEO conference to a large audience.
Woman presents to large audience at "POWERED BY WOMEN DIGITAL" event.

Did You Know?

Celeste Gonzalez didn’t start in SEO... she started as a blogger, turning curiosity into craft. Today, she blends creativity, data, and community to build smarter search strategies that actually make an impact.

Our Services

Where Strategy Meets Creativity

Explore a full suite of marketing solutions designed to elevate visibility, engagement, and ROI.

Digital Strategy

Tailored plans to guide your brand’s sustainable business growth.

Media Marketing

Build meaningful connections that consistently actually convert.

SEO Strategy

Rank higher, reach farther and grow faster with strategic precision.

Celeste Gonzalez

Get To Know Me

Driven by Data. Inspired by Innovation.

From her beginnings as a blogger to leading innovative SEO strategies at RooLabs, Celeste Gonzalez brings a unique blend of creativity, data-driven decision-making, and community engagement to her work. 

Testimonials

Real results from real partnerships

Your Fav SEO partners closely with each client, blending strategy, creativity, and data to deliver measurable impact. Here’s what people say about Your Fav SEO and the results they’ve seen from thoughtful, intentional SEO.

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Amanda Jordan

Senior SEO Specialist

"Celeste is an amazing SEO. She’s great at applying data to get real results for clients. Her focus is on the financial goals of her client, not vanity metrics. Her dedication to client success is admirable.

Celeste is also an amazing speaker. She’s eager to learn and share her knowledge with others. It’s been great to mentor her and watch her SEO journey."

★★★★★

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Melissa Popp

VP of Content Strategy & Innovation

"Celeste is a true go-getter. She's a self-learner who isn't afraid to dive into challenges and get her hands dirty. Whether it's overcoming obstacles for her department, her clients, or herself, she approaches everything with determination and resourcefulness. She takes initiative and consistently delivers results without needing guidance every step of the way—her independence and problem-solving abilities make her a standout team member.

...

Any company looking for a self-starter who will tackle challenges head-on and get the job done would be lucky to have Celeste on their team."

★★★★★

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George Nguyen

Chief Editor & Founder

"I've worked with Celeste publishing SEO strategies and thought leadership for the past couple of years and her growth has been surreal. She's one of the best communicators and educators that I have on my roster and has been incredibly receptive to feedback, which helps explain how quickly she's advanced herself in the SEO industry. She's an incredible talent that any team would be fortunate to have."

★★★★★

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Jenny Bernarde

Brand Communications Manager at BrightLocal

"Celeste is a fantastic local SEO, an expert speaker, and a brilliant writer. Working with Celeste is great—not only does she effectively follow briefs, but she brings to the table a wealth of experience and expertise. She presents in a confident and engaging manner, and is an absolute joy to collaborate with."

★★★★★

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FAQs

The real tea on working with Your Fav SEO

Intelligent, Intentional, Results-Focused SEO

Building clear, strategic SXO plans that turn data into meaningful growth and measurable impact.

From digital challenges to growth opportunities using data, creativity, and strategy.

Thoughtful keyword strategy that speaks to real intent

A stronger technical foundation that supports long-term growth

Content crafted to resonate with people — and search engines

Measured results that tell a clear story of progress

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