Celeste Gonzalez
SEO Testing Director, Speaker, Course Creator
Celeste Gonzalez is a recognized thought leader in local SEO and testing. As the Director of RooLabs, the experimental SEO testing division at RicketyRoo, she pioneers data-driven strategies that push the boundaries of "traditional SEO." A passionate advocate for advancing the SEO industry, Celeste is a writer, speaker, and judge for the 2024 Search Engine Land Awards. Her expertise extends to content marketing, UX optimization, and split testing. In addition, Celeste serves as a Course Creator for the Local SEO curriculum on the Wix SEO Hub, empowering businesses and professionals with actionable strategies for local search success.
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Celeste is an amazing SEO. She’s great at applying data to get real results for clients. Her focus is on the financial goals of her client, not vanity metrics. Her dedication to client success is admirable.
Celeste is also an amazing speaker. She’s eager to learn and share her knowledge with others. It’s been great to mentor her and watch her SEO journey.
Amanda Jordan
I've worked with Celeste, the Director of RooLabs at RicketyRoo, in various capacities over our time at RicketyRoo. From mentoring her to supporting her client strategies and department growth, I've seen firsthand the dedication and drive she brings to her work.
Celeste is a true go-getter. She's a self-learner who isn't afraid to dive into challenges and get her hands dirty. Whether it's overcoming obstacles for her department, her clients, or herself, she approaches everything with determination and resourcefulness. She takes initiative and consistently delivers results without needing guidance every step of the way—her independence and problem-solving abilities make her a standout team member.
On a personal level, Celeste's resilience and commitment are inspiring. She's always focused on growth and improvement for herself and those around her.
Any company looking for a self-starter who will tackle challenges head-on and get the job done would be lucky to have Celeste on their team.
Melissa Popp
I've worked with Celeste publishing SEO strategies and thought leadership for the past couple of years and her growth has been surreal. She's one of the best communicators and educators that I have on my roster and has been incredibly receptive to feedback, which helps explain how quickly she's advanced herself in the SEO industry. She's an incredible talent that any team would be fortunate to have.
George Nguyen
Celeste is a fantastic local SEO, an expert speaker, and a brilliant writer. Working with Celeste is great—not only does she effectively follow briefs, but she brings to the table a wealth of experience and expertise. She presents in a confident and engaging manner, and is an absolute joy to collaborate with.
Jenny Bernarde