Past Talks
Below are the talk titles and links to download the decks for different conferences I have spoken at.
BrightonSEO
SEO Testing Framework: Set Up Your SEO Test for Success
In this talk Celeste will go over the basics of SEO testing, coming up with ideas for your SEO test, getting client buy-in, as well as monitoring and reporting the outcome. Testing can be done for every site, big or small. Learn what’s possible for your client and help make impactful changes that tie to their business goals.
Local SEO For Good
Using User Behavior Data for a Better Search Experience
Learn how to focus on search experience optimization by using user behavior metrics from Microsoft Clarity. Work with data to better understand how users interact with your site’s content and let it inform you on how to provide a better user experience and increase conversions.
WTSFest 2024
SEO Testing Framework: Set Up Your SEO Test for Success
This talk will guide you through the process of developing ideas for your SEO tests, covering proposal preparation, progress monitoring, and result reporting. It will uncover insights into generating valuable test ideas and documenting results for analysis.
