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Resume

Experience

Sept 2024 - Present

Director of RooLabs

Sept 2022 - Aug 2024

SEO Strategist

Aug 2021 - Sept 2022

SEO Specialist

RicketyRoo

  • Spearheads RooLabs, our SEO testing department

  • Created a local content gap analysis process to recommend content updates and new content ideas effectively to clients that was published on BrightLocal and featured throughout the SEO community.

  • Conducts extensive keyword research through Google Search Console data and Ahrefs to deliver a detailed SEO strategy of what content needs to be improved, new content opportunities to explore, and content gaps between competitors.

  • Manages client relationships through the use of Google Docs to obtain client feedback on content to leverage their expertise and use their voice to connect with potential customers.

  • Sets up GA4 accounts for clients through Google Tag Manager to accumulate data before Universal Analytics (UA) phases out.

  • Completed 25 service page rewrites for the launch of a client’s site in less than a month.

  • Manages company expectations with vendors by communicating through Zoom and emails.

  • Executes every step of content development from keyword research, to content research, to content

    briefs, and creation.

  • Conducts SERP analyses of keywords to improve existing content and create new content for clients

    that surpasses what their competition is doing.

  • Completes technical SEO audits using Sitebulb and GTMetrix to enhance site speed, and make the

    website more user-friendly, and easily crawlable.

  • Manages Google Business Profiles for clients including product updates and weekly posts.

  • Completes competitive analyses to look for missed opportunities and ways to improve client content,

    link strategies, and the website overall.

Jan 2021 - Present

Freelance

  • Created and managed the site for a nightlife company including building the site on Wix, conducting keyword research, creating content, and managing their GBP

  • Conducts research based on keywords given and target audience to create blog posts for e-commerce stores using SurferSEO, AnswerThePublic, and Ahrefs.

  • Wrote guest posts and service descriptions to create topical relevance for clients across different

    niches

Oct 2020 - Oct 2022

Content Creator

  • Operated the blog construction, migration from WordPress.com to a self-hosted domain, and maintenance of celestelili.com via WordPress leading to over 3,000-4,000 page views per month.

  • Manages on-page SEO, including content, meta-descriptions, alt-tags, sitemaps, and load speed on-site.

  • Conducts off-page SEO strategies such as networking on Twitter and Quora outreach.

Skills

WordPress

Universal Analytics

Ahrefs

Google Data Studio

MarketMuse

Wix

GA4

Google Business Profile

Google Search Console

Semrush

Sitebulb

Education

2018 - 2021

University of California, Davis

Managerial Economics, Bachelor of Science

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