Aug 2021 - Present
Created a local content gap analysis process to recommend content updates and new content ideas effectively to clients that was published on BrightLocal and featured throughout the SEO community.
Conducts extensive keyword research through Google Search Console data and Ahrefs to deliver a detailed SEO strategy of what content needs to be improved, new content opportunities to explore, and content gaps between competitors.
Manages client relationships through the use of Google Docs to obtain client feedback on content to leverage their expertise and use their voice to connect with potential customers.
Sets up GA4 accounts for clients through Google Tag Manager to accumulate data before Universal Analytics (UA) phases out.
Completed 25 service page rewrites for the launch of a client’s site in less than a month.
Manages company expectations with vendors by communicating through Zoom and emails.
Executes every step of content development from keyword research, to content research, to content
briefs, and creation.
Conducts SERP analyses of keywords to improve existing content and create new content for clients
that surpasses what their competition is doing.
Completes technical SEO audits using Sitebulb and GTMetrix to enhance site speed, and make the
website more user-friendly, and easily crawlable.
Manages Google Business Profiles for clients including product updates and weekly posts.
Completes competitive analyses to look for missed opportunities and ways to improve client content,
link strategies, and the website overall.
Jan 2021 - Present
Conducts research based on keywords given and target audience to create blog posts for ecommerce
stores using SurferSEO, AnswerThePublic, and Ahrefs.
Wrote guest posts and service descriptions to create topical relevance for clients across different
Oct 2020 - Present
Operated the blog construction, migration from WordPress.com to a self-hosted domain, and maintenance of celestelili.com via WordPress leading to over 3,000-4,000 page views per month.
Manages on-page SEO, including content, meta-descriptions, alt-tags, sitemaps, and load speed on-site.
Conducts off-page SEO strategies such as networking on Twitter and Quora outreach.
Google Data Studio
Google Business Profile
Google Search Console
2018 - 2021
University of California, Davis
Managerial Economics, Bachelor of Science