Resume

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• Spearheads RooLabs, our SEO testing department

• Created a local content gap analysis process to recommend content updates and new content ideas effectively to clients that was published on BrightLocal and featured throughout the SEO community.

• Conducts extensive keyword research through Google Search Console data and Ahrefs to deliver a detailed SEO strategy of what content needs to be improved, new content opportunities to explore, and content gaps between competitors.

• Manages client relationships through the use of Google Docs to obtain client feedback on content to leverage their expertise and use their voice to connect with potential customers.

• Sets up GA4 accounts for clients through Google Tag Manager to accumulate data before Universal Analytics (UA) phases out.

• Completed 25 service page rewrites for the launch of a client’s site in less than a month.

• Manages company expectations with vendors by communicating through Zoom and emails.

• Executes every step of content development from keyword research, to content research, to content

  briefs, and creation.

• Conducts SERP analyses of keywords to improve existing content and create new content for clients

  that surpasses what their competition is doing.

• Completes technical SEO audits using Sitebulb and GTMetrix to enhance site speed, and make the

  website more user-friendly, and easily crawlable.

• Manages Google Business Profiles for clients including product updates and weekly posts.

• Completes competitive analyses to look for missed opportunities and ways to improve client content,

  link strategies, and the website overall.