Resume
Experience
Sept 2024 - Present
Director of RooLabs
Sept 2022 - Aug 2024
SEO Strategist
Aug 2021 - Sept 2022
SEO Specialist
RicketyRoo
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Spearheads RooLabs, our SEO testing department
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Created a local content gap analysis process to recommend content updates and new content ideas effectively to clients that was published on BrightLocal and featured throughout the SEO community.
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Conducts extensive keyword research through Google Search Console data and Ahrefs to deliver a detailed SEO strategy of what content needs to be improved, new content opportunities to explore, and content gaps between competitors.
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Manages client relationships through the use of Google Docs to obtain client feedback on content to leverage their expertise and use their voice to connect with potential customers.
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Sets up GA4 accounts for clients through Google Tag Manager to accumulate data before Universal Analytics (UA) phases out.
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Completed 25 service page rewrites for the launch of a client’s site in less than a month.
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Manages company expectations with vendors by communicating through Zoom and emails.
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Executes every step of content development from keyword research, to content research, to content
briefs, and creation.
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Conducts SERP analyses of keywords to improve existing content and create new content for clients
that surpasses what their competition is doing.
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Completes technical SEO audits using Sitebulb and GTMetrix to enhance site speed, and make the
website more user-friendly, and easily crawlable.
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Manages Google Business Profiles for clients including product updates and weekly posts.
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Completes competitive analyses to look for missed opportunities and ways to improve client content,
link strategies, and the website overall.
Jan 2021 - Present
Freelance
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Created and managed the site for a nightlife company including building the site on Wix, conducting keyword research, creating content, and managing their GBP
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Conducts research based on keywords given and target audience to create blog posts for e-commerce stores using SurferSEO, AnswerThePublic, and Ahrefs.
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Wrote guest posts and service descriptions to create topical relevance for clients across different
niches
Oct 2020 - Oct 2022
Content Creator
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Operated the blog construction, migration from WordPress.com to a self-hosted domain, and maintenance of celestelili.com via WordPress leading to over 3,000-4,000 page views per month.
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Manages on-page SEO, including content, meta-descriptions, alt-tags, sitemaps, and load speed on-site.
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Conducts off-page SEO strategies such as networking on Twitter and Quora outreach.
Skills
WordPress
Universal Analytics
Ahrefs
Google Data Studio
MarketMuse
Wix
GA4
Google Business Profile
Google Search Console
Semrush
Sitebulb
Education
2018 - 2021
University of California, Davis
Managerial Economics, Bachelor of Science
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