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Sept 2022 - Present

SEO Strategist

Aug 2021 - Sept 2022

SEO Specialist


  • Created a local content gap analysis process to recommend content updates and new content ideas effectively to clients that was published on BrightLocal and featured throughout the SEO community.

  • Conducts extensive keyword research through Google Search Console data and Ahrefs to deliver a detailed SEO strategy of what content needs to be improved, new content opportunities to explore, and content gaps between competitors.

  • Manages client relationships through the use of Google Docs to obtain client feedback on content to leverage their expertise and use their voice to connect with potential customers.

  • Sets up GA4 accounts for clients through Google Tag Manager to accumulate data before Universal Analytics (UA) phases out.

  • Completed 25 service page rewrites for the launch of a client’s site in less than a month.

  • Manages company expectations with vendors by communicating through Zoom and emails.

  • Executes every step of content development from keyword research, to content research, to content

    briefs, and creation.

  • Conducts SERP analyses of keywords to improve existing content and create new content for clients

    that surpasses what their competition is doing.

  • Completes technical SEO audits using Sitebulb and GTMetrix to enhance site speed, and make the

    website more user-friendly, and easily crawlable.

  • Manages Google Business Profiles for clients including product updates and weekly posts.

  • Completes competitive analyses to look for missed opportunities and ways to improve client content,

    link strategies, and the website overall.

Jan 2021 - Present


  • Conducts research based on keywords given and target audience to create blog posts for e-commerce stores using SurferSEO, AnswerThePublic, and Ahrefs.

  • Wrote guest posts and service descriptions to create topical relevance for clients across different


  • Created the Poppy Bottle Service page

Oct 2020 - Present

Content Creator

  • Operated the blog construction, migration from to a self-hosted domain, and maintenance of via WordPress leading to over 3,000-4,000 page views per month.

  • Manages on-page SEO, including content, meta-descriptions, alt-tags, sitemaps, and load speed on-site.

  • Conducts off-page SEO strategies such as networking on Twitter and Quora outreach.



Universal Analytics


Google Data Studio



Google Business Profile

Google Search Console




2018 - 2021

University of California, Davis

Managerial Economics, Bachelor of Science

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